Facebook has announced that it's improving its search
experience with "Graph Search," a new way to search between Facebook's
massive amount of photos, people, and connections that Mark Zuckerberg
says is "not web search." The new tool is designed to find specific
pieces of content from a precise query, rather than web search, which
returns general responses to a general query. "Web search and graph
search are really, really different," he says. In order to provide
answers in an intuitive way, Graph Search will use a series of filters
that look a bit like an advanced tagging system, allowing it to sort
things like relationships, interests, and location.
Facebook is relying on its wealth of social connections to give
people the right results once they've entered a query. Results frontload
the people users interact with most; after that, they'll sort by mutual
friends and total engagement — the idea is that users will get the
information that's both most popular and most relevant to them.
